
2013-03-09
Lerøy Midt and Aurora
Lerøy Seafood Group can trace its operations back to 1899, when the fisherman-farmer Ole Mikkel Lerøen started selling live fish on the Bergen fish market. This was fish he either had caught himself or had bought from other fishermen. The fish was hauled to market in a corf behind Ole Mikkel Lerøen’s rowing boat, a journey that could take between 6 and 12 hours, depending on prevailing winds and currents.
Over time, Ole Mikkel Lerøen’s operations gradually came to include retail sales in Bergen, the sale of live shellfish and a budding export business. Since then the company has been a pioneering enterprise in the fishing industry. The main focus has always been on developing markets for seafood products, and the company has frequently led the way into new markets or been the first to commercialize new species. This pioneering spirit is still very much alive in the Group.
Today Lerøy Seafood Group is the leading exporter of seafood from Norway and the world’s second largest producer of Atlantic Salmon. The vision is “Lerøy in every kitchen”, and each day they supply the equivalent of three million meals of seafood to more than 70 markets worldwide.
Pescatech has a long almost family alike relationship with Lerøy and also got involved, when Lerøy Seafood Group decided to look for a series of plant level MES (Manufacturing Execution Systems) modules. These modules should be installed and collect data from existing and new processing equipment, Microsoft Windows PC’s and hand held wireless devices across an entire plant. The project should include all Lerøy factories, however, Lerøy Midnor factories in Dolmøy and Hestvika were chosen as pilotprojects.
Pescatech had the pleasure of working with the Lerøy team on the mapping of existing hardware end software, and specifications and requirements for the new system. Based on that tender materials were made and Pescatech was in lead assistant in the negotiations and contracting with the chosen suppliers.
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Lerøy Seafood Group can trace its operations back to 1899, when the fisherman-farmer Ole Mikkel Lerøen started selling live fish on the Bergen fish market. This was fish he either had caught himself or had bought from other fishermen.
Placed north of Tromsø on an island named Skjervøy is Lerøy Aurora with the name originating from Aurora Borealis; a light phenomenon seen on clear nights in the northern hemisphere.